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Text Donations

Text Donations Facilitate Impulse Giving But Not Long-Term Donations, Study Says

Huffington Post had an article about donors who gave via cell phones to benefit those effected by the earthquake in Haiti.  I found it interesting that the overwhelming majority of people who gave did not follow-up on the progress of the cause they gave to.  They basically sew the pictures of the tragedy in the media, immediately made a small donation then disengaged.

Posted by Rachel


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