Donors don’t just want to give money. They want what we call “personal discovery” that involves a give and take of information, shared by both the donor and the organization. They want to advocate, volunteer, test things out and be a part of the cause.
This part resonated with me. This is something organizations need to start doing more often. So many times I will receive a plea for monetary donations but I rarely hear from those same organizations asking for my involvement as a volunteer.
The Imperfect Storm: Nonprofits Need to Engage Their Donors Series Post 2