Leave a comment

Grassroots advocacy

Classroom to Capitol

My colleague, Jake Lowen, for whom I have a tremendous amount of respect, said something the other day, when we were talking with a group of nonprofit advocates, that has stuck with me since.

The conversation was about what trips people up, when it comes to including grassroots strategies in their organizations’ advocacy. What barriers do organizations, particularly those that provide direct services (and, so, have built-in constituencies), face in building and activating their grassroots power?

There was a sort of shuffling around, really, as people identified some of the likely suspects: difficulty figuring out exactly how to ‘slice’ their issues so that people are motivated to get involved, figuring out the appropriate asks and how to move folks along a continuum of participation, constructing campaigns with authentic opportunities for leadership…

Then someone asked about the first step, how you get started, to “do grassroots”.

And…

View original post 161 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: